Articles By This Author

Organic Marketing vs Inorganic Marketing 

Business owners who intend to create brand awareness typically rely on two key marketing strategies: organic and inorganic.  Which would you prefer: an organic marketing strategy to build trust over time or a paid marketing strategy to reach your audience quickly?  In this article, we’ll explore the differences between these two approaches, along with examples, […]

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How to Create a Winning Marketing Plan for a Digital Agency + PDF Download

Client acquisition is the lifeblood of every digital marketing agency business. Still, before you go ahead to scrape the internet of emails, cold call clients, and all that, you need a well-thought-out plan that doesn’t just help with acquiring new clients but also helps position your agency as an authority in the competitive market.  A […]

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What is a Digital Marketing Strategy Framework?

A digital marketing strategy framework is a structured and systematic approach to how your business will achieve its goals. It highlights key resources, touchpoints, and marketing channels to execute and optimize your efforts. Using a digital marketing framework provides clearer direction, helping you organize ideas, prioritize tasks, and allocate resources more efficiently. It ensures a […]

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